Waikato Rugby Centenary branding

November 10, 2021
Waikato Rugby Union
In 2019 I was asked to provide a brand to lead us through to 2022. It was great to be involved in the 100 Years Celebration of Waikato Rugby.

After extensive research and consultation, the brand for the Waikato Centenary was developed. The logo has been incorporated into a range of mediums and merchandise to mark the occasion. This brand celebrates both the past and present, and was fittingly featured on the field of the NPC final in 2021, when Waikato won the championship.

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